New discount store from growing outdoor retailer opening in West Michigan
Posted By: mlive on November 13, 2024. For more information, please click here to read the source article.
An off-price retail brand is opening its final West Michigan store for the year.
Outdoor retail brand Sierra, part of the TJ Maxx family of brands, told MLive it plans to open its latest store on Nov. 16 at Lakeshore Marketplace, 5363 Harvey St. in Norton Shores.
The 20,000-square-foot store will host a grand opening celebration beginning at 8 a.m., featuring live music, door prizes and giveaways.
Sierra boasts a wide array of fitness and outdoor apparel, footwear and gear priced at up to 60% less than standard retailers.
“Michigan is well-acquainted with the Sierra experience, so we’re excited to open our newest location in the North Shores community,” Caitlin Kobelski, vice president and marketing director for Sierra, said in a release.
“With the cold weather and holidays approaching, shoppers can get everything they need to get moving this winter and discover our wide selection of holiday gifts at everyday low prices. At Sierra, our goal is to equip shoppers with the top brand apparel, footwear and gear they need to participate in the day-to-day activities that make them happiest.”
The Norton Shores store is Sierra’s seventh location in Michigan, following the brand’s arrival in Holland in October.
A spokesperson from Sierra told MLive the brand is wrapping up its grand openings for the year, and there are no confirmed future openings in Michigan. The brand, however, is actively searching for “areas of the country where there is a high active and outdoor lifestyle to open new stores.”
Sierra typically looks to hire around 30 part-time and full-time employees for each store. The Norton Shores location is currently hiring to fill new full- and part-time positions.
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